Business Education Forum - Volume 72, Number 4, April 2018
FROM THE PRESIDENT: Measuring Soft Skills By Diane J. Fisher

  - Enhancing Marketing Students’ Preparation by Engaging with Alumni, Businesses, and Nonprofits By Julie C. Harding
  - Involving Marketing Students with Professional Organizations By Sherry J. Roberts
  - Developing a Personal Brand By Henry P. Hynoski, Jr.
  - Conveying the Importance of Personal Brands to Students By Lana W. Carnes and Faridah Awang
  - Research Review By Virginia Hemby

FORUM FEATURE: Measuring the Soft Skills: Issues and Innovations By Joanne M. Lozar Glenn

BUSINESS SPOTLIGHT: Capsim Management Simulations: Developing Future Business Leaders Through Simulated Work Experiences By Joanne M. Lozar Glenn
  - Inside Scoop—A Bridge Between School and Work: The Student Toolbox By Kevin McEvoy
  - Planbook—5 Steps to a Quick Summative Assessment By Paul Vasey
  - C-Suite View—The True Value of Core Values: Build Culture and the Numbers Follow By Kelly N. Poppaw
  - Mentoring Minute—Your Attitude Is Showing By Sharon Lund O’Neill
  - Colleague to Colleague—Have you ever taken, or are you planning to take, a sabbatical?

  - Business Education Forum Index
  - Thank You to Our Authors and Contributors
  - Call for Proposals for Refereed Presentations
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