Students develop entrepreneurship skills by planning, promoting, and executing a real concert on their school campus. Not only do students learn business, marketing, and finance concepts, they also gain essential life skills, such as problem-solving, networking, and teamwork. Forget hypotheticals and simulations, this project brings real-life excitement to education and is designed to connect with students who tend to "slip through the cracks." LEARNING OBJECTIVES 

1. Effective Project-Based Learning requires collaboration with industry professionals, true consequences, and absolutely no hypothetical situations. 2. As teachers, we must allow students to take control. This means ditching the textbooks, lectures, and multiple-choice tests. Real experience is key! 3. The culminating activity has to rock... literally. Having a real concert on campus creates "buy-in", builds confidence, and rewards hard work.

Presenter: April Clark is the co-founder of Reach and Teach, an innovative, nonprofit educational program that allows high school students to gain industry experience.