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Entrepreneurship: Customer Discovery in Entrepreneurship
Objectives:

  • Perform customer discovery to identify consumer needs and wants
Age Level: Early/Late Secondary
National Standards: Complies with NBEA Entrepreneurship 2023 Standard III.A.9 Perform customer discovery to identify consumer needs and wants.
Materials:

  • Whiteboard and markers OR digital whiteboard software
  • Laptop or desktop computer (for presentation slides and video examples)
  • Projector or large screen monitor
  • Handouts of vocabulary matching exercise and quiz
  • Sticky notes and pens/pencils for students
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