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Entrepreneurship: Identifying Market and Business Opportunities through Solving Problems
Objectives:

  • Explain the importance of identifying opportunities by solving a problem for successful entrepreneurial endeavors.
  • Identify and analyze successful entrepreneurial endeavors that were built around solving a problem or need in the market.
  • Generate and develop ideas for potential entrepreneurial opportunities based on identified problems or needs in the market.
Age Level: Early/late secondary school
National Standards: Complies with NBEA Entrepreneurship 2023 Standard III.1 Generate, develop, and test ideas to identify market and business opportunities:
III.A.7: Describe opportunities/problems that led to the development of successful entrepreneurial endeavors
III.A.8: Generate solution ideas for products and/or services to meet consumers’ needs
Materials:

  • whiteboard, markers, 
  • computer with display screen
  • laptops or tablets, internet access, 
  • handout, quiz
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