Title: Building and Sustaining Customer-Business Relationships
Objectives:
- Describe the factors that influence customer-business relationships, such as return policies, pricing, distribution, and advertising.
- Describe the role of marketing in building customer demand for goods and services.
- Examine the cost of obtaining new customers versus the cost of maintaining current customers.
Age Level: Grades: 11-12
National Standards: Complies with NBEA Foundations of Marketing 2023 Standard “Recognize the customer -oriented nature of marketing and analyze the impact of marketing activities on the individual, business, society and the global community.” 1.2.3, 1.2.4, and 1.2.5
Materials:
• Projector or Smart Board
• Internet Access
• Computers or Tablets for students
• Flipchart or Whiteboard and Markers
• Student handouts
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