Title: "Customer-Oriented Marketing: Impact and Strategies"
Objectives:
● Identify customer needs, wants, and reasons why customers return to the same business.
● Explain ways companies show concern for customers.
● To provide students with a real-world example of customer-oriented marketing, enhancing their understanding of how these strategies are implemented in a business context.
Designed for Grades: 11-12
Estimated Time: 50 minutes
National Standards: Complies with NBEA Marketing 2023 Standard I.1.1 Identify customer needs, wants, and reasons why customers return to the same business and I.1.2 Explain ways companies show concern for customers
Materials:
● whiteboard, markers, post-it notes
● Copies of student handout
Feeling inspired? Share these insights on social.
If you're not yet a member, click here to learn the benefits of membership.
