Title: Decoding Consumer Behavior: A Global and Domestic Perspective
Objectives:
- Identify and describe the changing characteristics of domestic and global populations, including demographics, psychographics, and geography.
- Analyze the impact of consumer differences such as life stages, benefits sought, usage rate, brand loyalty, and socioeconomic characteristics on buying decisions.
Age Level: Grades: 9-12
National Standards: Complies with NBEA Foundations of Marketing 2023 Standard “Analyze the characteristics, motivations, and behaviors of consumer”; II.1.A.3.3, II.1.A.3.4
Materials:
● Magazines and newspapers with advertisements
● Scissors
● Glue
● Poster paper
● Internet access with the ability to print (optional for additional research)
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