Title: Intermediaries and End Users: The Consumer Continuum
Objectives:
- Differentiate between intermediary customers and end users across various sectors (business, government, households, industry, nonprofit, retailers, wholesalers).
- Understand the unique behaviors, motivations, and characteristics of intermediary customers and end users.
- Apply knowledge of consumer behavior to identify targeted marketing strategies for different types of consumers.
Age Level: Grades: 9-12
National Standards: Complies with NBEA Foundations of Marketing 2023 Standard: Analyze the characteristics, motivations, and behaviors of consumers. II.A.3.5; 5. Differentiate between intermediary customers and end users (e.g., business, government, households, industry, nonprofit, retailers, wholesalers.
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