Title: Mastering Positioning Strategies
Age Level: Early/Late Secondary
Estimated Time: 50 minutes
National Standards: Complies with NBEA Marketing 2023 Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers. B. Segmentation and Target markets; Level 2 Performance expectation: Describe positioning strategies used by companies.
Objectives:
● Understand the concept of positioning in marketing.
● Identify different types of positioning strategies used by companies.
● Analyze real-world examples of effective positioning.
Materials:
● Whiteboard and markers
● Projector and computer for video presentations
● Handouts with descriptions of various positioning strategies
● Case study printouts for group activity
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