Lesson Plan: Marketing - Mastering Positioning Strategies
Title: Mastering Positioning Strategies
Age Level: Early/Late Secondary
Estimated Time: 50 minutes

National Standards: Complies with NBEA Marketing 2023 Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers. B. Segmentation and Target markets; Level 2 Performance expectation: Describe positioning strategies used by companies.

●       Understand the concept of positioning in marketing.
●       Identify different types of positioning strategies used by companies.
●       Analyze real-world examples of effective positioning.


●        Whiteboard and markers
●        Projector and computer for video presentations
●        Handouts with descriptions of various positioning strategies
●        Case study printouts for group activity

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