Title: The Consumer Buying Decision and Post-Purchase Evaluation Process
Age Level: Early/Late Secondary
Estimated Time: 50 minutes
National Standards: Complies with NBEA Marketing 2023 Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers. Level 3 Performance expectations: 7. Describe the steps in the consumer buying decision process and post-purchase evaluation, and 8. Analyze how the customer perceptions and impressions of a physical or virtual business impact behavior.
Objectives:
● Describe the steps involved in the consumer buying decision process.
● Understand the post-purchase evaluation process and its significance.
● Analyze the impact of customer perceptions and impressions of a physical or virtual business on their purchase behavior.
Materials:
● Paper template for mapping the consumer journey
● Writing utensils
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