Title: The Dynamics of Promotion in the Marketing Mix
Objectives:
- Understand the role of promotion within the marketing mix and its impact on consumer engagement and sales.
- Explore different promotional tools and strategies used to communicate with the target market.
- Analyze how promotion integrates with product, price, and place to create a cohesive marketing strategy and effective market positioning.
Age Level: Early/Late Secondary
National Standards: Complies with NBEA Marketing 2023 Achievement Standard IV.1.D Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Promotion.
Materials:
● Whiteboard, markers
● Laptops or tablets, internet access
● Handout provided
Feeling inspired? Share these insights on social.
If you're not yet a member, click here to learn the benefits of membership.
