Title: The Strategic Role of Pricing in Marketing
Duration: 50 minutes
Objectives:
- Understand the function of price within the marketing mix and its impact on consumer perception.
- Analyze how pricing strategies are developed and adjusted based on market conditions and company objectives.
- Explore the relationship between pricing and other elements of the marketing mix in positioning a product or service.
Age Level: Grades 11-12
National Standards: Complies with NBEA Marketing 2023 Achievement Standard IV.1.B Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Price.
Materials:
● Whiteboard, markers
● Laptops or tablets, internet access
● Pricing Strategies handout (Provided)
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