This session will focus on the steps required to design an effective F2F+ Marketing class. We will cover formative and summative assessments in the F2F+ Format. The three main objectives of this session are to design an effective F2F+ lesson for Marketing courses, to use effective formative assessments in an F2F+ Marketing course, and to use effective summative assessments in an F2F+ Marketing course. We will also discuss best practices for lesson planning in an F2F+ Marketing course.