Objectives:
- Students will be able to define what a value proposition is and its importance to a business.
- Students will be able to create a value proposition for a product or service solution.
- Students will be able to analyze and evaluate different value propositions.
Age Level: Early/late secondary school
National Standards: Complies with NBEA Entrepreneurship 2023 Standard III.A.11. Describe the value proposition for a product or service solution.
Materials:
- Whiteboard and markers or projector and screen for displaying slides
- Handouts or online resources for note-taking and reference
- Value proposition template for student groups
- Flipchart paper and markers for group brainstorming and note-taking
- Post-it notes or index cards for group activities and feedback
- Computer and internet access for researching and analyzing different value propositions
- Optional: Sample value propositions from well-known companies for analysis and discussion
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