Title: Market Segmentation and Target Markets
Age Level: Early/Late Secondary
Estimated Time: 50 minutes
National Standards: Complies with NBEA Marketing 2023 Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers. B. Segmentation and Target markets; Level 2 Performance expectations: 1. Define market segmentation and describe how it is used. 2. Describe the criteria for successful market segmentation.
Objective:
● To help students recognize segmentation in their daily experiences.
Materials:
● Whiteboard and markers or paper and pens
● Laptops or tablets, internet access
● Magazines for inspiration
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