Lesson Plan: Marketing - Market Segmentation and Target Market
Title: Market Segmentation and Target Markets

Age Level: Early/Late Secondary
Estimated Time: 50 minutes

National Standards: Complies with NBEA Marketing 2023 Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers. B. Segmentation and Target markets; Level 2 Performance expectations: 1. Define market segmentation and describe how it is used. 2. Describe the criteria for successful market segmentation.

●       To help students recognize segmentation in their daily experiences.


●       Whiteboard and markers or paper and pens
●       Laptops or tablets, internet access
●       Magazines for inspiration

Feeling inspired? Share these insights on social.