Lesson Plan: Marketing - Mastering the Art of Personal Selling
Title: Mastering the Art of Personal Selling
  1. Understand the definition and importance of personal selling within the promotional mix.
  2. Explore the key skills and strategies involved in effective personal selling.
  3. Analyze real-world examples of successful personal selling and its impact on business relationships and sales.
Age Level: Early/Late Secondary
National Standards: Complies with NBEA Marketing 2023 Achievement Standard IV.1.D Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Promotion, Personal Selling.

●       Whiteboard, markers
●       Laptops or tablets, internet access
●       Role-playing scripts or scenarios for personal selling exercises
●       Handouts with personal selling concepts and techniques

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