Title: Mastering the Art of Personal Selling
Objectives:
- Understand the definition and importance of personal selling within the promotional mix.
- Explore the key skills and strategies involved in effective personal selling.
- Analyze real-world examples of successful personal selling and its impact on business relationships and sales.
Age Level: Early/Late Secondary
National Standards: Complies with NBEA Marketing 2023 Achievement Standard IV.1.D Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Promotion, Personal Selling.
Materials:
● Whiteboard, markers
● Laptops or tablets, internet access
● Role-playing scripts or scenarios for personal selling exercises
● Handouts with personal selling concepts and techniques
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