Title: Navigating the Maze of Marketing Laws and Regulations
Age Level: Grades 11/12
Age Level: Grades 11/12
Estimated Time: 50 minutes
National Standards: Complies with NBEA Marketing 2023 Achievement Standard: Analyze the influence of external factors on marketing. III. A. Government and Legal Regulations; Level 1 Performance expectations: 1. Identify the specific regulations/laws that impact domestic and international markets, 2. Identify the marketing regulations/laws that govern the World Wide Web (e.g. protection of trademarks, patents, and copyrights), and 3. Identify the laws that protect customers and/or constrain marketing activities.
Objectives:
- Students will be able to identify specific regulations and laws impacting domestic and international markets.
- Students will recognize marketing regulations and laws governing the World Wide Web, including trademarks, patents, and copyrights.
- Students will understand the laws that protect customers and constrain marketing activities.
Materials:
- Presentation slides on marketing laws and regulations
- Case studies
- Handouts
- Internet access for research
- Whiteboard and markers
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