Title: The Power of Product in the Marketing Mix
Objectives:
- Understand the role of the product in the marketing mix.
- Analyze how product decisions impact positioning and market strategy.
- Explore the interrelationships between the product and other elements of the marketing mix.
Age Level: Grades 11-12
National Standards: Complies with NBEA Marketing 2023 Achievement Standard IV.1.A Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Products
Materials:
● whiteboard, markers
● laptops or tablets, internet access
● Product examples (physical or digital images)
● Student handouts on product categorization and the product life cycle
● Case studies highlighting successful product strategies (Provided)
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