Title: The Power of Public Relations in Shaping Brand Image
Objectives:
- Understand the role and importance of public relations (PR) in the marketing mix.
- Explore the key functions and tools of PR used to build and maintain a positive brand image.
- Analyze real-world examples of effective PR campaigns and their impact on brand reputation.
Age Level: Early/Late Secondary
National Standards: Complies with NBEA Marketing 2023 Achievement Standard IV.1.D Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Promotion, Public Relations.
Materials:
● Whiteboard, markers
● Laptops or tablets, internet access
● Case studies of successful PR campaigns
● Handouts with PR concepts and terminology
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