As Business Educators, you might be in a position to advocate for your role and department every year. In many cases, other electives/courses may challenge our ability to grow the world of Business Education! Add value to your program through different approaches that combine elements of marketing, public relations, and student voice.
Objectives
After this session, the attendee will be able to:
- Directly bring new initiatives and ideas back to their business program.
- Identify ways of creting branding, identity, and culture to support their program growth.
Presenter
Michele Leonardo, started her career in Human Resources working with employee onboarding and designing training for organizational development. I decided to pursue Business Education and I have been working in education for about 8 years. I hold certifications in Business Education, Work-Based Learning, Educational Technology and School Building Leader. I recently completed my Master’s in Business Administration with a concentration in Marketing. I am very passionate about representing Business Education and Work-Based Learning in the field of Career and Technical Education. I have been a representative of Business Education as a participant in the Leadership Fellows Program at both the state and national level with NYSACTE and ACTE. I serve as a board member for LIBTA (a division of BTANYS), NYSCREA and NYSACTE and I truly enjoy the collaborative nature of educators working together to meet common goals. I thrive on learning and imparting the knowledge I have gained on to others.
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