This interactive webinar invites participants into a facilitated professional conversation focused on the realities of using case studies in business education. Educators will explore what they want case studies to achieve, what works well in classrooms (and why), and where case studies commonly break down. The session examines why some cases resonate with students while others fall flat, looking beyond the brand itself to factors such as structure, supporting materials, and time demands.

Participants will share practical strategies for adapting case studies under real classroom constraints, reducing preparation time, and keeping the instructional focus on analysis, discussion, and decision-making. The session emphasizes instructional design principles that support effective case-based learning, with opportunities for reflection, polling, and guided discussion throughout.

By the end, attendees will be able to:

Jen Scott Jen transitioned into higher education after a successful career in private industry in Canada and has held academic roles in Australia, Singapore, and New Zealand. Her work has consistently focused on bridging theory and practice, helping students apply business concepts to contexts that matter to them. Jen joined Ripyl® to extend this passion into secondary schools by supporting business teachers in creating meaningful “aha” moments where learning clicks, confidence grows, and students begin to see themselves as changemakers.

Carlyn Smith Carlyn brings over 20 years of global secondary school teaching experience in Accounting, Business Studies, and Economics, having taught in South Africa, the United Kingdom, and New Zealand. She joined Ripyl® with a mission to help teachers equip students not only with subject knowledge, but also with curiosity, creativity, and confidence. Carlyn specializes in designing resources that make concepts real and accessible, helping students move from simply showing up to actively thriving in their learning.