Title: Mastering Distribution: The 'Place' in Marketing Mix
Objectives:
- Understand the concept of 'place' in the marketing mix and its importance in delivering products to consumers.
- Examine different distribution channels and strategies used to maximize product availability and customer convenience.
- Explore how the 'place' element interacts with other components of the marketing mix to strengthen market positioning.
Age Level: Grades 11/12
National Standards: Complies with NBEA Marketing 2023 Achievement Standard IV.1.B Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Place.
Materials:
● Whiteboard, markers
● Laptops or tablets, internet access
● Projector and computer for any slides and videos
● Activity Handouts (provided)
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