Augmented Reality in Business Classes

Immersive technologies, including AR and VR, are becoming popular for many businesses, so business education needs to prepare students to become comfortable with this technology. As immersive technologies have become more prevalent in the K-12 setting, college students may anticipate their use in college classes as well. This paper presents the findings from a pilot study of students’ use and perceptions of introducing an AR activity that simulates a job fair setting in business classes.

Presenter(s): Dr. Ashley Hall, Stephen F Austin State University, Nacogdoches, Texas and Dr. Carol S.Wright, Stephen F Austin State University, Nacogdoches, Texas