Thursday, September 3, 2026
NBEA
What Went Wrong with Krispy Kreme?
A 50-minute marketing lesson on Krispy Kreme's rise and fall, asking whether making a product easier to buy can hurt the brand.
Free with sign-up2 files
Watch NowMarketing
Business education resources on marketing — lesson plans, recorded sessions, publications and teaching materials from the National Business Education Association.
49 resources
Thursday, February 19, 2026
NBEA
Instructional Design Made Simple with Canva
You may already use Canva for graphics, flyers, or even AI‑generated images—but there’s a whole new world waiting beyond the basics.
Members
Watch Now
Monday, November 10, 2025
NBEA
AI Powered Career Exploration using Fiverr Gigs
A 50-minute career lesson for grades 9–12 in which students design a mock Fiverr gig to explore AI, the gig economy and employability skills.
Members
Read More
Thursday, September 18, 2025
NBEA
Presence and Presents—Keys to a Successful Social Media Marketing, What Educators Need to Know
Strategies for building a social media presence, engaging audiences and expanding reach on Facebook, Instagram, YouTube, TikTok and LinkedIn.
Members
Watch Now
Monday, September 1, 2025
NBEA
The Evolution Of A Brand: Past, Present, Future Project & Rubric
For decades, businesses have been evolving, improving productivity, and helping the economy. You will make a brochure from scratch using Microsoft Word, Go
FreeSponsored2 files
Watch Now
Thursday, May 15, 2025
NBEA
It Is a Digital World: Integrating Digital Marketing into Your Curriculum
Learn new and relevant topics and projects that you can incorporate into your marketing curriculum to incorporate elements of Digital Marketing.
Members
Watch Now
Tuesday, May 13, 2025
NBEA
From Idea to Income: A Guide to Starting Your School Store
How to start a school store: managing inventory and cash, marketing the store, and staffing it.
Members
Watch Now
Thursday, April 10, 2025
NBEA
Reframe your approach using Design Thinking!
The stages of design thinking broken down simply, with classroom examples to help students become lifelong design thinkers.
Members
Watch Now
Thursday, November 14, 2024
NBEA
Canva, Canva, Canva - Explore Ideas and AI tools for Social Media Marketing Classes Using Canva
Canva updates, marketing lessons, class templates and AI features for engaging students in social media marketing classes.
Members
Watch Now
Tuesday, May 21, 2024
NBEA
Lesson Plan: Marketing - The Power of Public Relations in Shaping Brand Image
A secondary marketing lesson on how public relations builds brand image, with real-world examples of successful PR campaigns.
Members
Read More
Tuesday, May 21, 2024
NBEA
Lesson Plan: Marketing - Navigating the Maze of Marketing Laws and Regulations
A 50-minute marketing lesson for grades 11–12 on the laws that govern marketing, from trademarks and copyrights online to consumer protection.
Members
Read More
Tuesday, May 21, 2024
NBEA
Lesson Plan: Marketing - The Strategic Role of Pricing in Marketing
A 50-minute marketing lesson for grades 11–12 on pricing strategy, how price shapes customer perception, and its place in the marketing mix.
Members
Read More
Tuesday, May 21, 2024
NBEA
Mastering Distribution: The 'Place' in Marketing Mix
A marketing lesson for grades 11–12 on place in the marketing mix: distribution channels, product availability and market positioning.
Members
Read More
Tuesday, May 21, 2024
NBEA
Lesson Plan: Marketing - The Power of Product in the Marketing Mix
A marketing lesson for grades 11–12 on the product in the marketing mix: how product decisions shape positioning, with case studies.
Members
Read More
Tuesday, May 21, 2024
NBEA
Lesson Plan: Marketing - Crafting Effective Advertising Campaigns
A secondary marketing lesson on advertising media and objectives, in which students create an advertising storyboard for a product.
Members
Read More
Tuesday, May 21, 2024
NBEA
Lesson Plan: Marketing - Mastering Positioning Strategies
A 50-minute marketing lesson on positioning strategies, with real-world examples and a case study group activity.
Members
Read More
Tuesday, May 21, 2024
NBEA
Lesson Plan: Marketing - The Dynamics of Promotion in the Marketing Mix
A secondary marketing lesson on promotional tools and how promotion works with product, price and place in a cohesive strategy.
Members
Read More
Tuesday, May 21, 2024
NBEA
Lesson Plan: Marketing - Mastering the Art of Personal Selling
A secondary marketing lesson on personal selling skills and strategies, with role-play scenarios and real-world sales examples.
Members
Read More
Thursday, May 16, 2024
NBEA
Five Keys to Running a Profitable School Store
We focus on how to start and maintain a student-led entrepreneurial operation that provides goods to meet the needs of your school-based community.
Members
Watch Now
Wednesday, April 17, 2024
NBEA
Lesson Plan: Marketing - Decoding Buying Decisions: Mind vs. Emotion
A 50-minute marketing lesson for grades 9–12 on rational versus emotional buying motives, with a case study of how companies use them.
Members
Read More
Wednesday, April 17, 2024
NBEA
Lesson Plan: Marketing - The Consumer Buying Decision and Post-Purchase Evaluation Process
Complies with NBEA Marketing 2023 Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers and more.
Members
Read More
Friday, March 29, 2024
NBEA
Marketing Education Redefined: Exploring Social Media, AI Integration, and Student Success Strategies
In this session, you will learn about the future of digital marketing education, focusing on social media and AI integration.
Members
Watch Now
Thursday, March 14, 2024
NBEA
Lesson Plan: Marketing - Intermediaries and End Users: The Consumer Continuum
A marketing lesson for grades 9–12 on the difference between intermediary customers and end users, and how to market to each.
Members
Read More
Thursday, March 14, 2024
NBEA
Lesson Plan: Marketing - Customer-Oriented Impact and Marketing Strategies
A 50-minute marketing lesson for grades 11–12 on customer needs and wants, why customers return, and how companies show they care.
Members
Read More