Mastering Distribution: The 'Place' in Marketing Mix

Title: Mastering Distribution: The 'Place' in Marketing Mix

Objectives:

1. Understand the concept of 'place' in the marketing mix and its importance in delivering products to consumers.
2. Examine different distribution channels and strategies used to maximize product availability and customer convenience.
3. Explore how the 'place' element interacts with other components of the marketing mix to strengthen market positioning.

Age Level: Grades 11/12

National Standards: Complies with NBEA Marketing 2023 Achievement Standard IV.1.B Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Place.

Materials:

● Whiteboard, markers

● Laptops or tablets, internet access

● Projector and computer for any slides and videos

● Activity Handouts (provided)