Lesson Plan: Marketing - The Dynamics of Promotion in the Marketing Mix

Title: The Dynamics of Promotion in the Marketing Mix

Objectives:

1. Understand the role of promotion within the marketing mix and its impact on consumer engagement and sales.
2. Explore different promotional tools and strategies used to communicate with the target market.
3. Analyze how promotion integrates with product, price, and place to create a cohesive marketing strategy and effective market positioning.

Age Level: Early/Late Secondary

National Standards: Complies with NBEA Marketing 2023 Achievement Standard IV.1.D Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Promotion.

Materials:

● Whiteboard, markers

● Laptops or tablets, internet access

● Handout provided