Lesson Plan: Marketing - Crafting Effective Advertising Campaigns

Title: Crafting Effective Advertising Campaigns

Objectives:

1. Explore the role and importance of advertising within the promotional mix.
2. Understand different types of advertising media and their suitability for various marketing objectives.
3. Apply creative thinking to develop an advertising storyboard for a selected product.

Age Level: Early/Late Secondary

National Standards: Complies with NBEA Marketing 2023 Achievement Standard IV.1.D Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Promotion, Advertising.

Materials:

● Whiteboard, markers

● Laptops or tablets, internet access

● Storyboard templates and art supplies (pens, pencils, markers, paper)

● Handouts detailing different advertising media