Lesson Plan: Marketing - Mastering Positioning Strategies
A 50-minute marketing lesson on positioning strategies, with real-world examples and a case study group activity.
Title: Mastering Positioning Strategies
Age Level: Early/Late Secondary
Estimated Time: 50 minutes
National Standards: Complies with NBEA Marketing 2023 Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers. B. Segmentation and Target markets; Level 2 Performance expectation: Describe positioning strategies used by companies.
Objectives:
● Understand the concept of positioning in marketing.
● Identify different types of positioning strategies used by companies.
● Analyze real-world examples of effective positioning.
Materials:
● Whiteboard and markers
● Projector and computer for video presentations
● Handouts with descriptions of various positioning strategies
● Case study printouts for group activity
1 item
Published
Resource #543