Business education resources on marketing — lesson plans, recorded sessions, publications and teaching materials from the National Business Education Association.
49 resources
Thursday, March 14, 2024
NBEA
A 50-minute marketing lesson for grades 11–12 on customer needs and wants, why customers return, and how companies show they care.
Thursday, March 14, 2024
NBEA
A marketing lesson for grades 11–12 on what shapes customer relationships and the cost of winning new customers versus keeping current ones.
Saturday, November 18, 2023
NBEA
Participate in an exercise that provides a fun, experiential way for students to conceptualize customer behavior and identify business opportunities.
Friday, November 17, 2023
NBEA
Learn how you can provide students opportunities to go hands-on through a simulated work environment.
Tuesday, May 30, 2023
NBEA
The DECA experience starts in the classroom where students learn business concepts in preparation for college and careers.
Tuesday, May 30, 2023
NBEA
This session provides tools and templates that can be implemented to help your students prepare themselves to work with social media marketing.
Tuesday, May 30, 2023
NBEA
Supply Chain Management (SCM) needs talent at every level. In this session, teachers will learn about the areas of SCM,
Tuesday, May 23, 2023
NBEA
How Virtual Enterprises lets high school students run a simulated company, working in marketing, sales, HR, accounting, finance and IT.
Sunday, January 1, 2023
NBEA
NBEA's 2023 National Standards for Business Education: ten content areas, from accounting to marketing, with learning objectives for each.
Thursday, April 28, 2022
NBEA
The NRF Foundation on today's supply chain challenges, careers in logistics, and what retail employers look for in job candidates.
Wednesday, December 30, 2020
NBEA
Effective Methods of Teaching Business Education in the 21st Century, 2020: foundations, planning, assessment and teaching each subject.
Wednesday, October 7, 2020
NBEA
IN SEARCH OF A BETTER RUBRIC: How Design Thinking Is Changing Learning
Saturday, May 30, 2020
NBEA
Helping students learn social media, marketing and web design using real platforms. Presenter: Mujo Education
Wednesday, April 8, 2020
NBEA
A real-world assignment that prepares students for the MOS: Excel Expert certification and emphasizes business analytical skills.
Wednesday, April 8, 2020
NBEA
MBTN will discuss its learning system, which provides students with foundational practice in business math and the calculation of important metrics.
Wednesday, April 8, 2020
NBEA
Customer empathy, brainstorming and rapid experimentation – a recipe for delivering innovative solutions that will delight the customer!
Tuesday, October 1, 2019
NBEA
Business Education Forum, October 2019: cultural competency, ethics in diverse classrooms, digital citizenship, ADA compliance and more.
Sunday, April 1, 2018
NBEA
Business Education Forum, April 2018: measuring soft skills, personal branding, engaging marketing students, and quick summative assessment.
Friday, January 1, 2016
NBEA
The 15 chapters in this publication provide effective teaching strategies to engage the Millennial student.
Tuesday, April 1, 2014
NBEA
Business Education Forum, April 2014: mobile on-the-job training, online accounting, workforce agility and teaching financial capability.
Saturday, January 1, 2011
NBEA
The 2010 issue of the National Business Education Association Yearbook focuses on cross-cultural and international issues.
Tuesday, January 1, 2008
NBEA
The 2008 NBEA Yearbook, 2nd edition: effective methods for planning, differentiating, managing and assessing business education instruction.
Wednesday, January 1, 2003
NBEA
Effective Methods of Teaching Business Education, 2003 edition: planning, learning styles, classroom management, assessment and subject methods.
Tuesday, January 1, 1991
NBEA
A global look at business education is a timely theme for the National Business Education Association's 1991 Yearbook.
