Lesson Plan: Marketing - Customer-Oriented Impact and Marketing Strategies
A 50-minute marketing lesson for grades 11–12 on customer needs and wants, why customers return, and how companies show they care.
Title: "Customer-Oriented Marketing: Impact and Strategies"
Objectives:
● Identify customer needs, wants, and reasons why customers return to the same business.
● Explain ways companies show concern for customers.
● To provide students with a real-world example of customer-oriented marketing, enhancing their understanding of how these strategies are implemented in a business context.
Designed for Grades: 11-12
Estimated Time: 50 minutes
National Standards: Complies with NBEA Marketing 2023 Standard I.1.1 Identify customer needs, wants, and reasons why customers return to the same business and I.1.2 Explain ways companies show concern for customers
Materials:
● whiteboard, markers, post-it notes
● Copies of student handout
1 item
Published
Resource #486