Business education resources on marketing — lesson plans, recorded sessions, publications and teaching materials from the National Business Education Association.
Explore Crumbl Cookies’ rapid rise and challenges to analyze product life cycle, marketing strategy, franchising, FOMO, and sustainable growth.
A 50-minute marketing lesson on Krispy Kreme's rise and fall, asking whether making a product easier to buy can hurt the brand.
You may already use Canva for graphics, flyers, or even AI‑generated images—but there’s a whole new world waiting beyond the basics.
A 50-minute career lesson for grades 9–12 in which students design a mock Fiverr gig to explore AI, the gig economy and employability skills.
Strategies for building a social media presence, engaging audiences and expanding reach on Facebook, Instagram, YouTube, TikTok and LinkedIn.
For decades, businesses have been evolving, improving productivity, and helping the economy. You will make a brochure from scratch using Microsoft Word, Go
Learn new and relevant topics and projects that you can incorporate into your marketing curriculum to incorporate elements of Digital Marketing.
How to start a school store: managing inventory and cash, marketing the store, and staffing it.
The stages of design thinking broken down simply, with classroom examples to help students become lifelong design thinkers.
Canva updates, marketing lessons, class templates and AI features for engaging students in social media marketing classes.
A secondary marketing lesson on how public relations builds brand image, with real-world examples of successful PR campaigns.
A 50-minute marketing lesson for grades 11–12 on pricing strategy, how price shapes customer perception, and its place in the marketing mix.
A secondary marketing lesson on personal selling skills and strategies, with role-play scenarios and real-world sales examples.
A 50-minute marketing lesson for grades 11–12 on the laws that govern marketing, from trademarks and copyrights online to consumer protection.
A marketing lesson for grades 11–12 on place in the marketing mix: distribution channels, product availability and market positioning.
A marketing lesson for grades 11–12 on the product in the marketing mix: how product decisions shape positioning, with case studies.
A secondary marketing lesson on advertising media and objectives, in which students create an advertising storyboard for a product.
A 50-minute marketing lesson on positioning strategies, with real-world examples and a case study group activity.
A secondary marketing lesson on promotional tools and how promotion works with product, price and place in a cohesive strategy.
We focus on how to start and maintain a student-led entrepreneurial operation that provides goods to meet the needs of your school-based community.
A 50-minute marketing lesson for grades 9–12 on rational versus emotional buying motives, with a case study of how companies use them.
Complies with NBEA Marketing 2023 Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers and more.
In this session, you will learn about the future of digital marketing education, focusing on social media and AI integration.
A marketing lesson for grades 9–12 on the difference between intermediary customers and end users, and how to market to each.
