It Is a Digital World: Integrating Digital Marketing into Your Curriculum

What does Marketing look like in your classroom? SWOT Analysis? 4Ps? Go beyond the fundamentals of Marketing and explore what you can do in the Digital World! Learn new and relevant topics and projects that you can incorporate into your marketing curriculum to incorporate elements of Digital Marketing. The demand for skilled professionals in Digital Marketing is on the rise—help support your students in creating the workforce of tomorrow!

Objectives:

• Identify and recognize common terms in digital marketing
• Develop course designs related to digital marketing, including: ecommerce management, social media marketing, design essentials, and more.

Presenter: Michelle Leonardo