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The Evolution Of A Brand: Past, Present, Future Project & Rubric

For decades, businesses have been evolving, improving productivity, and helping the economy. You will make a brochure from scratch using Microsoft Word, Go

Project Overview: This engaging project challenges students to create a brochure from scratch using Microsoft Word, Google Docs, or Canva. They’ll research and showcase the evolution of a business of their choice, exploring the brand’s past, present, and future while honing their design and marketing skills.

What’s Included:

  • Student Project with detailed instructions and a rubric for clear guidance.

Project Highlights:

  • Real-World Skills: Students will develop a brochure—a professional document commonly used in business marketing—to inform and educate others about their chosen company’s journey.

  • Detailed Research Process: Students will investigate the company’s founding story, significant milestones, current marketing strategies, and future potential, analyzing how it has adapted and thrived.

  • Creative Output: Using Canva, Google Docs, or Microsoft Word, students will apply their research to design a visually appealing, professional brochure with organized sections, visuals, tables, and creativeformatting.

This project integrates technology and real-world applications, making it ideal for any business class focused on marketing, branding, or corporate development.

Tech Twins LLC. is an education company that develops turnkey digital curricula for business & technology education worldwide. 


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    Tech Twins Business Evolution.pdf

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Resource #645