Lesson Plan: Marketing - The Power of Public Relations in Shaping Brand Image

Title: The Power of Public Relations in Shaping Brand Image

Objectives:

1. Understand the role and importance of public relations (PR) in the marketing mix.
2. Explore the key functions and tools of PR used to build and maintain a positive brand image.
3. Analyze real-world examples of effective PR campaigns and their impact on brand reputation.

Age Level: Early/Late Secondary

National Standards: Complies with NBEA Marketing 2023 Achievement Standard IV.1.D Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Promotion, Public Relations.

Materials:

● Whiteboard, markers

● Laptops or tablets, internet access

● Case studies of successful PR campaigns

● Handouts with PR concepts and terminology