Lesson Plan: Marketing - The Consumer Buying Decision and Post-Purchase Evaluation Process

Title: The Consumer Buying Decision and Post-Purchase Evaluation Process

Age Level: Early/Late Secondary

Estimated Time: 50 minutes

National Standards: Complies with NBEA Marketing 2023 Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers. Level 3 Performance expectations: 7. Describe the steps in the consumer buying decision process and post-purchase evaluation, and 8. Analyze how the customer perceptions and impressions of a physical or virtual business impact behavior.

Objectives:

● Describe the steps involved in the consumer buying decision process.

● Understand the post-purchase evaluation process and its significance.

● Analyze the impact of customer perceptions and impressions of a physical or virtual business on their purchase behavior.

Materials:

● Paper template for mapping the consumer journey

● Writing utensils