Lesson Plan: Marketing - Intermediaries and End Users: The Consumer Continuum

Title: Intermediaries and End Users: The Consumer Continuum

Objectives:

1. Differentiate between intermediary customers and end users across various sectors (business, government, households, industry, nonprofit, retailers, wholesalers).
2. Understand the unique behaviors, motivations, and characteristics of intermediary customers and end users.
3. Apply knowledge of consumer behavior to identify targeted marketing strategies for different types of consumers.

Age Level: Grades: 9-12

National Standards: Complies with NBEA Foundations of Marketing 2023 Standard: Analyze the characteristics, motivations, and behaviors of consumers. II.A.3.5; 5. Differentiate between intermediary customers and end users (e.g., business, government, households, industry, nonprofit, retailers, wholesalers.