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Lesson Plan: Marketing - The Strategic Role of Pricing in Marketing

A 50-minute marketing lesson for grades 11–12 on pricing strategy, how price shapes customer perception, and its place in the marketing mix.

Title: The Strategic Role of Pricing in Marketing

Duration: 50 minutes

Objectives:

  1. Understand the function of price within the marketing mix and its impact on consumer perception.
  2. Analyze how pricing strategies are developed and adjusted based on market conditions and company objectives.
  3. Explore the relationship between pricing and other elements of the marketing mix in positioning a product or service.

Age Level: Grades 11-12

National Standards: Complies with NBEA Marketing 2023 Achievement Standard IV.1.B Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Price.

Materials:

● Whiteboard, markers

● Laptops or tablets, internet access

● Pricing Strategies handout (Provided)

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Published

Resource #546

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