MembersLesson PlanCommunication

Entrepreneurship: Customer Discovery in Entrepreneurship

An entrepreneurship lesson in which students perform customer discovery to identify consumer needs and wants.

Objectives:

  • Perform customer discovery to identify consumer needs and wants

Age Level: Early/Late Secondary

National Standards: Complies with NBEA Entrepreneurship 2023 Standard III.A.9 Perform customer discovery to identify consumer needs and wants.

Materials:

  • Whiteboard and markers OR digital whiteboard software
  • Laptop or desktop computer (for presentation slides and video examples)
  • Projector or large screen monitor
  • Handouts of vocabulary matching exercise and quiz
  • Sticky notes and pens/pencils for students

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Published

Resource #439