Entrepreneurship: Identifying Market and Business Opportunities through Solving Problems

Objectives:

• Explain the importance of identifying opportunities by solving a problem for successful entrepreneurial endeavors.
• Identify and analyze successful entrepreneurial endeavors that were built around solving a problem or need in the market.
• Generate and develop ideas for potential entrepreneurial opportunities based on identified problems or needs in the market.

Age Level: Early/late secondary school

National Standards: Complies with NBEA Entrepreneurship 2023 Standard III.1 Generate, develop, and test ideas to identify market and business opportunities:

III.A.7: Describe opportunities/problems that led to the development of successful entrepreneurial endeavors

III.A.8: Generate solution ideas for products and/or services to meet consumers’ needs

Materials:

• whiteboard, markers,
• computer with display screen
• laptops or tablets, internet access,
• handout, quiz