Entrepreneurship - Value Proposition in Entrepreneurship

Objectives:

• Define value proposition
• Understand why a clear value proposition is important for businesses
• Develop skills to create a compelling value proposition for a business idea

Age Level: Early/late secondary school

National Standards:
Complies with NBEA Entrepreneurship 2023 Standard III.A.4: Define value proposition.

Materials:

• Whiteboard or chalkboard (or digital equivalent)
• Markers or chalk
• Student worksheets for developing a value proposition
• Rubric for assessing value proposition statements (optional)
• Flipchart paper to post value propositions (optional)
• Access to the internet or other resources for research (optional)