Lesson Plan: Marketing - Market Segmentation and Target Market

Title: Market Segmentation and Target Markets

Age Level: Early/Late Secondary

Estimated Time: 50 minutes

National Standards: Complies with NBEA Marketing 2023 Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers. B. Segmentation and Target markets; Level 2 Performance expectations: 1. Define market segmentation and describe how it is used. 2. Describe the criteria for successful market segmentation.

Objective:

● To help students recognize segmentation in their daily experiences.

Materials:

● Whiteboard and markers or paper and pens

● Laptops or tablets, internet access

● Magazines for inspiration