What Happened to Crumbl Cookies? — Marketing, Growth, and the Product Life Cycle
Explore Crumbl Cookies’ rapid rise and challenges to analyze product life cycle, marketing strategy, franchising, FOMO, and sustainable growth.
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Business education resources from the National Business Education Association. Lesson plans, recorded sessions, publications and teaching materials, contributed by educators and reviewed by NBEA. Some resources are open to everyone; others are a benefit of membership.
Explore Crumbl Cookies’ rapid rise and challenges to analyze product life cycle, marketing strategy, franchising, FOMO, and sustainable growth.
AI-Powered Feedback That Saves Your Sundays and Serves Your Students
Go from a blank document to a standards-aligned, differentiated lesson plan in minutes, using AI tools that keep your voice and professional judgment.
A 50-minute personal finance lesson on spotting and reporting scams, from phishing and smishing to romance, imposter and tech support scams.
A 50-minute marketing lesson on Krispy Kreme's rise and fall, asking whether making a product easier to buy can hurt the brand.
Low-prep strategies to move students from passive compliance to ownership, building accountability, initiative and problem-solving.
Chosen by NBEA.
Explore Crumbl Cookies’ rapid rise and challenges to analyze product life cycle, marketing strategy, franchising, FOMO, and sustainable growth.
How do you coach students in a business simulation you've never used before? Professor Sean Gallagher at Northeastern University says to "fear not!"
This guide will help you cut through marketing jargon and find the right simulation for your course.
Free financial literacy resources including videos, games and more
Most viewed and downloaded in the last 90 days.
NBEA's 2023 National Standards for Business Education: ten content areas, from accounting to marketing, with learning objectives for each.
A 50-minute marketing lesson on Krispy Kreme's rise and fall, asking whether making a product easier to buy can hurt the brand.
Business Education Forum, Summer 2026: student attention, problem-based learning, cognitive load and hands-on, evidence-based teaching.
Free financial literacy resources including videos, games and more
A 50-minute personal finance lesson on spotting and reporting scams, from phishing and smishing to romance, imposter and tech support scams.
NBEA's AI Policy and Resource Guide for Schools: a practical framework, with a Traffic Light System, for responsible and safe use of AI.
613 resources in all.
Canva's back-to-school updates, from Canva Sheets and Magic Charts to Magic Studio, that save teachers time on everyday tasks.
A 50-minute entrepreneurship lesson on Subway's rise and decline, evaluating the strengths and risks of its franchise business model.
NBEA's AI Policy and Resource Guide for Schools: a practical framework, with a Traffic Light System, for responsible and safe use of AI.
The authors of NBEA's AI Policy and Resource Guide walk through its Traffic Light System, data privacy safeguards and implementation steps.
Vibe coding for business teachers: describe classroom games and simulations in plain English and let AI build them, no programming needed.
This session focuses on practical systems that help reduce curriculum decision fatigue for multi-prep business teachers.
Build a personal finance Gem in Google Gemini that uses the NBEA Standards to generate instant, no-prep activities students enjoy.
We will explore how meaningful learning emerges through action, reflection, and iteration. Using real world learning journeys from simulations
Build content-driven digital escape rooms with Google Sites and Google Forms, using answer validation to create real reasoning puzzles.
This session introduces two Google AI tools that can support teaching and learning: Gemini Gems and NotebookLM.
A professional conversation on what makes business case studies work, why some fall flat, and how to adapt them with less preparation.
Practical ways to use AI in high school business classes to boost engagement, personalize instruction and show AI's role in business.
This session focuses on classroom-ready strategies that require students to demonstrate understanding through concrete representations and explanations.
The Model Code of Ethics for Educators: its five principles, and case studies for bringing ethical reflection into teacher preparation.
Never heard of Brisk AI? Perfect—this session is for you. Brisk AI is a free, teacher-friendly AI tool that works right inside Google Docs
Use the NBEA Standards to design lessons and assessments, with NBEA's Business Lesson Plan Creator for aligning objectives and activities.
Business Education Forum, Summer 2026: student attention, problem-based learning, cognitive load and hands-on, evidence-based teaching.
Practical strategies for teaching QuickBooks Online despite frequent updates: software changes, single-company files and student errors.
Next-Level Startup, an NFTE course that teaches students to use AI as a co-founder, from market research and branding to a prototype.
A 50-minute lesson for grades 9–12 on how businesses use AI, its benefits and risks, and designing a responsible AI plan for a small business.
The goal of this webinar is to share ways to leverage the power of AI to ensure all our students can learn in our classes.
You may already use Canva for graphics, flyers, or even AI‑generated images—but there’s a whole new world waiting beyond the basics.
This webinar provides practical, classroom-ready guidance for educators who want to incorporate AI tools without requiring advanced technical knowledge.
Design lessons around how student attention rises, dips and resets, with low-prep strategies and templates for each phase of a lesson.