About Marketplace Simulations
Marketplace Simulations shapes future business leaders through immersive, competitive learning games for college students. Our simulations are powered by real-world data, teaching students how to build businesses, direct supply chains, market brands, and even manage their societal impact. Over 1.3 million students have developed transformative business skills with Marketplace Simulations.
How Business Simulations Transform College Courses
Business simulations give students the chance to build their own business in a risk-free environment. Along the way, they learn how to apply business theory and skills to real-world scenarios.
Experiential Learning
Go beyond textbooks. Let students put business theories to the test in an interactive learning environment. Students carry out business strategies and work through unexpected outcomes in real time.
Engaged Students
Students are immersed in the learning process as they test their skills in a fun business game. Learning occurs as a necessity to master the exercise and outsmart classmates. Watch it add a whole new level of excitement to your classroom.
Holistic Understanding
Cross-functional business simulations show students how all disciplines fit and work together. Students learn how build strategies that consider every department’s needs and limitations.
Leadership Development
In team-based simulations, students work together to build a profitable business. Strong communication is essential for winning teams. Students learn how to lead and encourage each other as they aim for victory.
Knowledge Retention
Marketplace business simulations give students new learning content for each new decision type. This ensures the content’s relevance and student motivation to understand new concepts.
Lively Class Discussions
Playing a business simulation as a class is like building your own case study. You get automated insights on each team’s performance along with tailored discussion points. It’s easy to prompt robust conversations about the game and business theory.
Testimonials
See why business professors and students love Marketplace Simulations.
"This is one of the highlights of my class. I really enjoy watching the students come out of their shells and get into the simulation as if this was their own business. ... The end results are highly engaged students and the experience of running your own startup and taking risks."
"This project challenged us to make strategic decisions in a dynamic, competitive environment, mirroring real-world business scenarios. From product development to marketing and pricing strategies, we learned how to adapt, collaborate, and think outside the box to compete with our competition."
“I have been using Marketplace Simulations with my graduate business students for over 15 years. The simulations are realistic, robust, and generate outstanding learning outcomes. In addition, the Marketplace team offers excellent training and support.”
"This simulation challenged us to develop and execute a strategic marketing plan in a competitive virtual marketplace, testing our skills in market analysis, decision-making, and teamwork. It was an incredible experience to see our strategies come to life and deliver impactful results! ... This experience has deepened my passion for marketing and my drive to tackle real-world challenges."
"I use Marketplace Simulations in every marketing class I teach. Everything in this simulation is best in class. … Students in the game do everything real life marketers do, and they love competing against each other."
"This experience has been incredibly rewarding and has given valuable insights into the strategic structure of running a business. ... It wasn’t just about 'winning;' it was about understanding how every choice impacts a business’s overall success."
Resources
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Video
Friday, June 13, 2025 Marketplace Simulations5 Ways to Make Your Class Simulation a Success
How do you coach students in a business simulation you've never used before? Professor Sean Gallagher at Northeastern University says to "fear not!" In this on-demand webinar, he'll guide you through five ways to make your business game a success. -
Case Study
Tuesday, May 27, 2025 Marketplace SimulationsUniversity of Toronto Case Study
Today’s students are passionate about responsible management principles, but they can struggle to apply these principles consistently. This case study shows how Dr. John O'Dwyer gave his University of Toronto students a practical experience in responsible management. -
Guide
Tuesday, May 27, 2025 Marketplace SimulationsChoosing the Best Business Strategy Game for Your Course
Practical considerations and insights to help you meet your learning goals.
A Student's Experience
Keegan Cantrell shares his experience using the Conscious Capitalism business simulation in Western Governors University's MBA program.
