Lesson Plan: Marketing - Market Segmentation and Target Market
Complies with NBEA Marketing Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers and more.
Business education resources on economics — lesson plans, recorded sessions, publications and teaching materials from the National Business Education Association.
Complies with NBEA Marketing Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers and more.
A 50-minute economics lesson for grades 11–12 on sole proprietorships, partnerships and corporations, and the rewards and limits of each.
A 50-minute economics lesson for grades 11–12 on why scarcity requires an economic system and the features of a market system.
Complies with NBEA Economics 2023 STANDARD: Analyze the role of markets and prices in the U.S. economy.
A 50-minute economics lesson for grades 11–12 on unused resources, when to store them, and ways a business or nation can spur growth.
A 50-minute economics lesson for grades 11–12 on supply and demand, how competition sets prices, and prices as signals to buyers and sellers.
A 50-minute economics lesson for grades 11–12 on the circular flow model and how a change in one part affects the whole economy.
A 50-minute economics lesson for grades 11–12 comparing command, mixed and market economies and debating government intervention.
A 50-minute economics lesson for grades 11–12 on how economies answer what to produce, how to produce it, and for whom.
Objectives: Explain the effects of leading economic indicators on a personal financial plan.
A 50-minute economics lesson for grades 11–12 on how economic systems, resources and culture shape one another.
A 50-minute economics lesson for grades 11–12 on macroeconomics versus microeconomics, weighing choices for a business or a nation.
How to bring supply chain management into existing business courses, with practical exercises and free resources.
Thirty ready-to-use economics and personal finance resources, project ideas and tips to refresh your lessons and curriculum.
A 50-minute economics lesson for grades 11–12 on economic wants and how they are satisfied, with a Canva vision board activity.
A 50-minute economics lesson for grades 11–12 on trade-offs, opportunity cost and weighing choices for solving societal problems.
A 50-minute economics lesson for grades 11–12 on how factors of production are used to satisfy economic wants.
A 50-minute economics lesson for grades 11–12 on scarcity and how it forces individuals, governments and societies to make choices.
A lesson plan about the advantages and disadvantages and identify the winners/losers from different government intervention examples in the economy.
NBEA's 2023 National Standards for Business Education: ten content areas, from accounting to marketing, with learning objectives for each.
An economics lesson on why federal income taxes exist, how much tax a person pays in a scenario, and the pros and cons of a tax increase.
A lesson plan about the impact of entrepreneurship on your local community and its economy
Archived copy of the Mountain Plains Business Education Journal - Fall 2022.
Teaching financial literacy in high school and middle school, plus high school financial algebra and economics collection.