Business education resources on entrepreneurship — lesson plans, recorded sessions, publications and teaching materials from the National Business Education Association.
Explore Crumbl Cookies’ rapid rise and challenges to analyze product life cycle, marketing strategy, franchising, FOMO, and sustainable growth.
A 50-minute marketing lesson on Krispy Kreme's rise and fall, asking whether making a product easier to buy can hurt the brand.
A 50-minute entrepreneurship lesson on Subway's rise and decline, evaluating the strengths and risks of its franchise business model.
Next-Level Startup, an NFTE course that teaches students to use AI as a co-founder, from market research and branding to a prototype.
Classroom-ready entrepreneurship activities aligned to NBEA standards, from idea validation to business planning, using real-world brands.
A 50-minute career lesson for grades 9–12 in which students design a mock Fiverr gig to explore AI, the gig economy and employability skills.
A classroom simulation of starting a school store or e-commerce business that spans accounting, marketing, management and more.
How to start a school store: managing inventory and cash, marketing the store, and staffing it.
The stages of design thinking broken down simply, with classroom examples to help students become lifelong design thinkers.
How a Lemonade Day partnership teaches middle schoolers marketing, budgeting and customer service by running a lemonade stand.
We focus on how to start and maintain a student-led entrepreneurial operation that provides goods to meet the needs of your school-based community.
Participate in an exercise that provides a fun, experiential way for students to conceptualize customer behavior and identify business opportunities.
A 50-minute high school lesson on Carol Dweck's research: students tell growth from fixed mindsets and build strategies to overcome challenges.
Lesson plan about Information Technology: Providing Effective End User Support and Training in Entrepreneurship
How NFTE builds an entrepreneurial mindset into K–12 instruction to prepare students for success in college and any career.
How the Lancerships program uses project-based learning and grants to let students run real businesses that give back to the community.
Learn how one teacher allows for "side gigs" to take place in class and pays students each week with an online paycheck.
How Virtual Enterprises lets high school students run a simulated company, working in marketing, sales, HR, accounting, finance and IT.
A lesson plan about the conceptual framework of accounting, GAAP and its assumptions.
A lesson plan about value proposition is and its importance to a business.
An entrepreneurship lesson in which students use design thinking to generate, test and develop ideas for new market opportunities.
A middle school entrepreneurship lesson on spotting opportunities in social trends and making a difference through community service.
A lesson plan about the concept of design thinking and its importance in entrepreneurship.
A lesson plan about the importance of identifying opportunities by solving a problem for successful entrepreneurial endeavors.
