Lesson Plan: Marketing - Customer-Oriented Impact and Marketing Strategies
A 50-minute marketing lesson for grades 11–12 on customer needs and wants, why customers return, and how companies show they care.
MembersLesson PlanMar 14, 2024
Marketing
Business education resources on marketing — lesson plans, recorded sessions, publications and teaching materials from the National Business Education Association.
Lesson Plan: Marketing - Building and Sustaining Customer-Business Relationships
A marketing lesson for grades 11–12 on what shapes customer relationships and the cost of winning new customers versus keeping current ones.
MembersLesson PlanMar 14, 2024
Lesson Plan: Marketing - Decoding Consumer Behavior: A Global and Domestic Perspective
Objectives: 1. Identify and describe the changing characteristics of domestic and global populations, 2. Analyze the impact of consumer differences.
MembersLesson PlanMar 14, 2024
The Entrepreneurial Mindset: Engaging Activities to Help Students be a Problem-Solver
Participate in an exercise that provides a fun, experiential way for students to conceptualize customer behavior and identify business opportunities.
MembersOn-Demand WebinarNov 18, 2023Video
Using Virtual Business Simulations in the Classroom To Engage and Teach
Learn how you can provide students opportunities to go hands-on through a simulated work environment.
MembersOn-Demand WebinarNov 17, 2023Video
This is How We Do DECA
The DECA experience starts in the classroom where students learn business concepts in preparation for college and careers.
MembersOn-Demand WebinarMay 30, 2023Video
Building a Brand with Instagram
This session provides tools and templates that can be implemented to help your students prepare themselves to work with social media marketing.
MembersOn-Demand WebinarMay 30, 2023Video
Supply Chain Management: What Educators Need to Know
Supply Chain Management (SCM) needs talent at every level. In this session, teachers will learn about the areas of SCM,
MembersOn-Demand WebinarMay 30, 2023Video
Virtual Enterprises in High School
How Virtual Enterprises lets high school students run a simulated company, working in marketing, sales, HR, accounting, finance and IT.
MembersOn-Demand WebinarMay 23, 2023Video
National Standards for Business Education - 2023
NBEA's 2023 National Standards for Business Education: ten content areas, from accounting to marketing, with learning objectives for each.
MembersPublicationJan 1, 2023
From Warehouse to Doorstep – Innovations and Career Paths in Supply Chain & Logistics
The NRF Foundation on today's supply chain challenges, careers in logistics, and what retail employers look for in job candidates.
MembersOn-Demand WebinarApr 28, 2022Video
Effective Methods of Teaching Business Education in the 21st Century-2020
Effective Methods of Teaching Business Education in the 21st Century, 2020: foundations, planning, assessment and teaching each subject.
MembersPublicationDec 30, 2020
Business Education Forum - Volume 75, Number 1, Fall 2020
IN SEARCH OF A BETTER RUBRIC: How Design Thinking Is Changing Learning
MembersPublicationOct 7, 2020
A Hands-on Approach to Marketing Education - Mujo
Helping students learn social media, marketing and web design using real platforms. Presenter: Mujo Education
FreeOn-Demand WebinarMay 30, 2020Video
Business Math and Metrics: Enhancing Student Learning with MBTN Online Modules
MBTN will discuss its learning system, which provides students with foundational practice in business math and the calculation of important metrics.
MembersOn-Demand WebinarApr 8, 2020Video
Excelling at Functions - Learning Hub
A real-world assignment that prepares students for the MOS: Excel Expert certification and emphasizes business analytical skills.
MembersOn-Demand WebinarApr 8, 2020Video
Design for Delight
Customer empathy, brainstorming and rapid experimentation – a recipe for delivering innovative solutions that will delight the customer!
MembersOn-Demand WebinarApr 8, 2020Video
Business Education Forum - Volume 74, Number 1, October 2019
Business Education Forum, October 2019: cultural competency, ethics in diverse classrooms, digital citizenship, ADA compliance and more.
MembersPublicationOct 1, 2019
Business Education Forum - Volume 72, Number 4, April 2018
Business Education Forum, April 2018: measuring soft skills, personal branding, engaging marketing students, and quick summative assessment.
MembersPublicationApr 1, 2018
Innovative Instructional Strategies in Business Education - 2016
The 15 chapters in this publication provide effective teaching strategies to engage the Millennial student.
MemberseBookJan 1, 2016
Business Education Forum - Volume 68, Number 4, April 2014
Business Education Forum, April 2014: mobile on-the-job training, online accounting, workforce agility and teaching financial capability.
MembersPublicationApr 1, 2014
2010 Yearbook - Cross Cultural and International Business Education
The 2010 issue of the National Business Education Association Yearbook focuses on cross-cultural and international issues.
MemberseBookJan 1, 2011
2008 Yearbook - Effective Methods for Teaching Business Education
The 2008 NBEA Yearbook, 2nd edition: effective methods for planning, differentiating, managing and assessing business education instruction.
MemberseBookJan 1, 2008
2003 Edition - Effective Methods of Teaching Business Education
Effective Methods of Teaching Business Education, 2003 edition: planning, learning styles, classroom management, assessment and subject methods.
MemberseBookJan 1, 2003
