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Lesson Plan
Lesson Plan: Marketing - The Power of Public Relations in Shaping Brand Image
Tuesday, May 21, 2024 NBEA Complies with NBEA Marketing 2023 Achievement Standard IV.1.D Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Promotion, Public Relations.
Lesson Plan
Lesson Plan: Marketing - Mastering Positioning Strategies
Tuesday, May 21, 2024 NBEA Complies with NBEA Marketing 2023 Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers. B. Segmentation and Target markets; Level 2 Performance expectation: Describe positioning strategies used by companies.
Lesson Plan
Lesson Plan: Marketing - Navigating the Maze of Marketing Laws and Regulations
Tuesday, May 21, 2024 NBEA Complies with NBEA Marketing 2023 Achievement Standard: Analyze the influence of external factors on marketing. III. A. Government and Legal Regulations; Level 1 Performance expectations:
Lesson Plan
Lesson Plan: Marketing - The Power of Product in the Marketing Mix
Tuesday, May 21, 2024 NBEA Complies with NBEA Marketing 2023 Achievement Standard IV.1.A Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process
Lesson Plan
Lesson Plan: Marketing - The Strategic Role of Pricing in Marketing
Tuesday, May 21, 2024 NBEA Complies with NBEA Marketing 2023 Achievement Standard IV.1.B Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Price.
Lesson Plan
Mastering Distribution: The 'Place' in Marketing Mix
Tuesday, May 21, 2024 NBEA Complies with NBEA Marketing 2023 Achievement Standard IV.1.C Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Place.
Lesson Plan
Lesson Plan: Marketing - Crafting Effective Advertising Campaigns
Tuesday, May 21, 2024 NBEA Complies with NBEA Marketing 2023 Achievement Standard IV.1.D Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Promotion, Advertising
Lesson Plan
Lesson Plan: Marketing - Mastering the Art of Personal Selling
Tuesday, May 21, 2024 NBEA Complies with NBEA Marketing 2023 Achievement Standard IV.1.D Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Promotion, Personal Selling.
Lesson Plan
Lesson Plan: Marketing - The Dynamics of Promotion in the Marketing Mix
Tuesday, May 21, 2024 NBEA : Complies with NBEA Marketing 2023 Achievement Standard IV.1.D Analyze the elements of the marketing mix, their interrelationships, how they are used in the marketing process, and their role in positioning; Promotion.
Lesson Plan
Lesson Plan: Marketing - Decoding Buying Decisions: Mind vs. Emotion
Wednesday, April 17, 2024 NBEA Complies with NBEA Foundations of Marketing 2023 Standard: Analyze the characteristics, motivations, and behaviors of consumers. II.A.3.6; Differentiate between rational (cognitive) and emotional (affective) buying motives
Lesson Plan
Lesson Plan: Marketing - The Consumer Buying Decision and Post-Purchase Evaluation Process
Wednesday, April 17, 2024 NBEA Complies with NBEA Marketing 2023 Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers and more.
Lesson Plan
Lesson Plan: Marketing - Market Segmentation and Target Market
Wednesday, April 17, 2024 NBEA Complies with NBEA Marketing  Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers and more.
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