Wednesday, April 17, 2024
NBEA
Lesson Plan: Marketing - Decoding Buying Decisions: Mind vs. Emotion
A 50-minute marketing lesson for grades 9–12 on rational versus emotional buying motives, with a case study of how companies use them.
Every lesson plan in the NBEA Library — business education materials for classroom use.
157 resources
Wednesday, April 17, 2024
NBEA
A 50-minute marketing lesson for grades 9–12 on rational versus emotional buying motives, with a case study of how companies use them.
Wednesday, April 17, 2024
NBEA
Complies with NBEA Marketing 2023 Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers and more.
Wednesday, April 17, 2024
NBEA
Complies with NBEA Marketing Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers and more.
Monday, April 15, 2024
NBEA
A 50-minute economics lesson for grades 11–12 on sole proprietorships, partnerships and corporations, and the rewards and limits of each.
Monday, April 15, 2024
NBEA
A 50-minute economics lesson for grades 11–12 on why scarcity requires an economic system and the features of a market system.
Monday, April 15, 2024
NBEA
A 50-minute economics lesson for grades 11–12 on how economic systems, resources and culture shape one another.
Monday, April 15, 2024
NBEA
A 50-minute economics lesson for grades 11–12 on macroeconomics versus microeconomics, weighing choices for a business or a nation.
Monday, April 15, 2024
NBEA
A 50-minute economics lesson for grades 11–12 comparing command, mixed and market economies and debating government intervention.
Monday, April 15, 2024
NBEA
A 50-minute economics lesson for grades 11–12 on supply and demand, how competition sets prices, and prices as signals to buyers and sellers.
Monday, April 15, 2024
NBEA
A 50-minute economics lesson for grades 11–12 on the circular flow model and how a change in one part affects the whole economy.
Monday, April 15, 2024
NBEA
A 50-minute economics lesson for grades 11–12 on unused resources, when to store them, and ways a business or nation can spur growth.
Monday, April 15, 2024
NBEA
Complies with NBEA Economics 2023 STANDARD: Analyze the role of markets and prices in the U.S. economy.
Monday, April 15, 2024
NBEA
Objectives: Explain the effects of leading economic indicators on a personal financial plan.
Monday, April 15, 2024
NBEA
A 50-minute economics lesson for grades 11–12 on how economies answer what to produce, how to produce it, and for whom.
Thursday, March 14, 2024
NBEA
A marketing lesson for grades 9–12 on the difference between intermediary customers and end users, and how to market to each.
Thursday, March 14, 2024
NBEA
Objectives: 1. Identify and describe the changing characteristics of domestic and global populations, 2. Analyze the impact of consumer differences.
Thursday, March 14, 2024
NBEA
A 50-minute marketing lesson for grades 11–12 on customer needs and wants, why customers return, and how companies show they care.
Thursday, March 14, 2024
NBEA
A marketing lesson for grades 11–12 on what shapes customer relationships and the cost of winning new customers versus keeping current ones.
Monday, February 26, 2024
NBEA
A 50-minute business law lesson for grades 9–12 on statutory law and how a bill becomes a federal law.
Monday, February 26, 2024
NBEA
A 50-minute business law lesson for grades 9–12 on uniform laws such as the UCC and the role of the Uniform Law Commission.
Monday, February 26, 2024
NBEA
A 50-minute business law lesson for grades 9–12 on federal regulations, how agencies create them, and the Regulatory Flexibility Act.
Monday, February 26, 2024
NBEA
A 50-minute business law lesson for grades 9–12 on the purpose of a constitution and the three branches of the federal government.
Friday, February 23, 2024
NBEA
A 50-minute economics lesson for grades 11–12 on trade-offs, opportunity cost and weighing choices for solving societal problems.
Friday, February 23, 2024
NBEA
A 50-minute economics lesson for grades 11–12 on scarcity and how it forces individuals, governments and societies to make choices.