Lesson Plan: Marketing - The Power of Product in the Marketing Mix
A marketing lesson for grades 11–12 on the product in the marketing mix: how product decisions shape positioning, with case studies.
MembersLesson PlanMay 21, 2024
Lesson Plan
Every lesson plan in the NBEA Library — business education materials for classroom use.
Lesson Plan: Marketing - Decoding Buying Decisions: Mind vs. Emotion
A 50-minute marketing lesson for grades 9–12 on rational versus emotional buying motives, with a case study of how companies use them.
MembersLesson PlanApr 17, 2024
Lesson Plan: Marketing - Market Segmentation and Target Market
Complies with NBEA Marketing Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers and more.
MembersLesson PlanApr 17, 2024
Lesson Plan: Marketing - The Consumer Buying Decision and Post-Purchase Evaluation Process
Complies with NBEA Marketing 2023 Achievement Standard: Analyze the characteristics, motivations, and behaviors of consumers and more.
MembersLesson PlanApr 17, 2024
Lesson Plan: Economics - Forms of Business Organizations
A 50-minute economics lesson for grades 11–12 on sole proprietorships, partnerships and corporations, and the rewards and limits of each.
MembersLesson PlanApr 15, 2024
Lesson Plan: Economics - Economic Systems
A 50-minute economics lesson for grades 11–12 on why scarcity requires an economic system and the features of a market system.
MembersLesson PlanApr 15, 2024
Lesson Plan: Economics - Economics and Culture
A 50-minute economics lesson for grades 11–12 on how economic systems, resources and culture shape one another.
MembersLesson PlanApr 15, 2024
Lesson Plan: Economics - A Survey of Economic Systems
A 50-minute economics lesson for grades 11–12 comparing command, mixed and market economies and debating government intervention.
MembersLesson PlanApr 15, 2024
Lesson Plan: Economics - Supply and Demand
A 50-minute economics lesson for grades 11–12 on supply and demand, how competition sets prices, and prices as signals to buyers and sellers.
MembersLesson PlanApr 15, 2024
Lesson Plan: Economics - The Circular Flow Model
A 50-minute economics lesson for grades 11–12 on the circular flow model and how a change in one part affects the whole economy.
MembersLesson PlanApr 15, 2024
Lesson Plan: Economics - Macroeconomics and Microeconomics
A 50-minute economics lesson for grades 11–12 on macroeconomics versus microeconomics, weighing choices for a business or a nation.
MembersLesson PlanApr 15, 2024
Lesson Plan: Economics - Economic Indicators
Objectives: Explain the effects of leading economic indicators on a personal financial plan.
MembersLesson PlanApr 15, 2024
Lesson Plan: Economics - Allocating Resources
A 50-minute economics lesson for grades 11–12 on unused resources, when to store them, and ways a business or nation can spur growth.
MembersLesson PlanApr 15, 2024
Lesson Plan: Economics - Markets and Prices
Complies with NBEA Economics 2023 STANDARD: Analyze the role of markets and prices in the U.S. economy.
MembersLesson PlanApr 15, 2024
Lesson Plan: Economics - The Three Economic Questions
A 50-minute economics lesson for grades 11–12 on how economies answer what to produce, how to produce it, and for whom.
MembersLesson PlanApr 15, 2024
Lesson Plan: Marketing - Intermediaries and End Users: The Consumer Continuum
A marketing lesson for grades 9–12 on the difference between intermediary customers and end users, and how to market to each.
MembersLesson PlanMar 14, 2024
Lesson Plan: Marketing - Decoding Consumer Behavior: A Global and Domestic Perspective
Objectives: 1. Identify and describe the changing characteristics of domestic and global populations, 2. Analyze the impact of consumer differences.
MembersLesson PlanMar 14, 2024
Lesson Plan: Marketing - Customer-Oriented Impact and Marketing Strategies
A 50-minute marketing lesson for grades 11–12 on customer needs and wants, why customers return, and how companies show they care.
MembersLesson PlanMar 14, 2024
Lesson Plan: Marketing - Building and Sustaining Customer-Business Relationships
A marketing lesson for grades 11–12 on what shapes customer relationships and the cost of winning new customers versus keeping current ones.
MembersLesson PlanMar 14, 2024
Lesson Plan: Business Law - Uniform Laws
A 50-minute business law lesson for grades 9–12 on uniform laws such as the UCC and the role of the Uniform Law Commission.
MembersLesson PlanFeb 26, 2024
Lesson Plan: Business Law - Legislate and Regulate
A 50-minute business law lesson for grades 9–12 on federal regulations, how agencies create them, and the Regulatory Flexibility Act.
MembersLesson PlanFeb 26, 2024
Lesson Plan: Business Law - We the People
A 50-minute business law lesson for grades 9–12 on the purpose of a constitution and the three branches of the federal government.
MembersLesson PlanFeb 26, 2024
Lesson Plan: Business Law - Just Call me Bill
A 50-minute business law lesson for grades 9–12 on statutory law and how a bill becomes a federal law.
MembersLesson PlanFeb 26, 2024
Lesson Plan: Economics - Factors of Production
A 50-minute economics lesson for grades 11–12 on how factors of production are used to satisfy economic wants.
MembersLesson PlanFeb 23, 2024
