Spotting and Reporting Consumer Scams
A 50-minute personal finance lesson on spotting and reporting scams, from phishing and smishing to romance, imposter and tech support scams.
Lesson Plans — a curated collection of business education resources from the National Business Education Association.
A 50-minute personal finance lesson on spotting and reporting scams, from phishing and smishing to romance, imposter and tech support scams.
A 50-minute marketing lesson on Krispy Kreme's rise and fall, asking whether making a product easier to buy can hurt the brand.
A 50-minute entrepreneurship lesson on Subway's rise and decline, evaluating the strengths and risks of its franchise business model.
A 50-minute lesson for grades 9–12 on how businesses use AI, its benefits and risks, and designing a responsible AI plan for a small business.
Explore economic, legal, and ethical challenges of doing business in China through case studies, debates, and simulations aligned to NBEA standards.
A 50-minute personal finance lesson for grades 9–12 on comparing college financial aid offers for short-term cost and long-term impact.
A 50-minute career lesson for grades 9–12 in which students design a mock Fiverr gig to explore AI, the gig economy and employability skills.
A 50-minute personal finance lesson for grades 9–12 on buy now, pay later services, how they compare with credit cards, and impulse buying.
A 50-minute business law lesson for grades 9–12 on why law exists, early legal systems, the four sources of U.S. law and the rule of law.
A lesson based on IRS guidance on the new no-tax-on-tips rules: tip income, wage laws, worker rights and business practices.
Understanding Cognitive Thinking: System 1 vs. System 2, Thinking Fast and Slow, based on the work of Nobel Prize Winning Economist Daniel Kahneman.
A 50-minute business law lesson for grades 9–12 on the roles of trial, appellate and supreme courts in the state and federal systems.
Learn how juvenile courts differ from the state court system and what cases belong in the federal vs the state system.
A 50-minute business law lesson on what courts do, how court systems are structured, and the roles of judges, lawyers and paralegals.
Canada’s form of government and its constitutional impact on the structure of its court system.
A secondary marketing lesson on how public relations builds brand image, with real-world examples of successful PR campaigns.
A 50-minute marketing lesson on positioning strategies, with real-world examples and a case study group activity.
A secondary marketing lesson on personal selling skills and strategies, with role-play scenarios and real-world sales examples.
A 50-minute marketing lesson for grades 11–12 on the laws that govern marketing, from trademarks and copyrights online to consumer protection.
A marketing lesson for grades 11–12 on the product in the marketing mix: how product decisions shape positioning, with case studies.
A secondary marketing lesson on advertising media and objectives, in which students create an advertising storyboard for a product.
A secondary marketing lesson on promotional tools and how promotion works with product, price and place in a cohesive strategy.
A marketing lesson for grades 11–12 on place in the marketing mix: distribution channels, product availability and market positioning.
A 50-minute marketing lesson for grades 11–12 on pricing strategy, how price shapes customer perception, and its place in the marketing mix.